Well many of us went to barbecues, reunions, or other big holiday events for the 4th of July.
And if you hosted such an event, you probably realized how much planning and effort goes into it. Maybe you could have used a little professional advice…
There may literally be no one in America who is better known for her expertise in entertaining than Martha Stewart.
For more than 40 years, Stuart has been dispensing advice on cooking and decorating and entertaining guests. Best-selling books, a magazine, and a television show have helped push her to the forefront.
I’ve interviewed her several times, including this conversation we had in 1994 when she published a book called Martha Stewart’s Menus For Entertaining.
So here now, from 1994, Martha Stewart.
Martha Stewart will be 82 next month . She lives in New York.
But that term had not yet been invented in 1951, when Lillian Vernon started a small mail order business from her kitchen table.
At that time she sold personalized purses and belts,targeting young women like her with ads in Seventeen magazine.
Born in Germany, she and her family fled to America in 1933, and she became an American citizen a few years later. As a 24-year-old housewife she started her business like so many do today, to bring in a few extra bucks.
And the business began to grow, eventually becoming one of the nations first and foremost direct mail retailers. You’ve probably gotten a Lillian Vernon catalog in the mail at some point over the years.
I met her in 1996 when Vernon wote a book called An Eye for Winners. So here now, from 1996, LillianVernon.
Not many entrepreneurs are able to turn a hobby into a multi-million dollar business, but one who did it was a guy named Pete Slosberg. In 1986 he and a partner set up Pete’s Brewing COmpany, and created a craft beer they called Pete’s Wicked Ale.
It became hugely popular and soon Slosberg was putting his knowledge of rocket science to work brewing the beer.
They also had a mascot for Pete’s wicked ale. And, as you’ll hear in a moment, that mascot eventually touched off a legal battle with Anheuser-Busch.
I met Pete in 1998, when he wrote a book about his entrepreneurial experience. So here now, from 1998, Pete Slosberg.
Pete’s Brewing Company was acquired by The Gambrinus Company, which discontinued the Pete’s Wicked Ale brand in 2011, citing declining sales.
You know the name Jenny Craig. It’s a popular weight loss, weight management and nutrition company with hundreds of locations all over the world.
It’s named, of course, for its founder Jenny Craig. At the age of 51 she and her husband Sid co-founded what is today known as Jenny Craig Inc. They started with locations in Australia, and established a U.S. presence in 1985.
I met Jenny Craig in 1992, when she was promoting one of her books about weight loss and lifestyle management.
So here now, from 1992, Jenny Craig.
Jenny Craig will be 90 in August. Jenny Craig Inc has over 700 worldwide locations.