Not many entrepreneurs are able to turn a hobby into a multi-million dollar business, but one who did it was a guy named Pete Slosberg. In 1986 he and a partner set up Pete’s Brewing COmpany, and created a craft beer they called Pete’s Wicked Ale.
It became hugely popular and soon Slosberg was putting his knowledge of rocket science to work brewing the beer.
They also had a mascot for Pete’s wicked ale. And, as you’ll hear in a moment, that mascot eventually touched off a legal battle with Anheuser-Busch.
I met Pete in 1998, when he wrote a book about his entrepreneurial experience. So here now, from 1998, Pete Slosberg.
Pete’s Brewing Company was acquired by The Gambrinus Company, which discontinued the Pete’s Wicked Ale brand in 2011, citing declining sales.
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