
A few years ago two guys started a small business in an abandoned gas station in Burlington, Vermont. And they built it into one of the world’s best-known and most successful businesses.
Their names were Ben and Jerry. They made ice cream. Perhaps you’ve heard of them?
One of their customers when it was still just a little business in Burlington was A guy who owned a bar in town. His name was Fred Lager, but everybody calls him Chico.
Fred, Ben, and Jerry became good friends, and in 1982 Fred Lager joined the young company as its general manager and CFO. It was in that role that he helped build Ben & Jerry’s, the brand.
In 1988 he became president and CEO.
And in 1994, Chico Lager wrote a book about the Ben & Jerry’s experience. He called it Ben & Jerry’s: The Inside Scoop. It was part memoir, part business how-to, and a lot of social responsibility.
So here now, from 1994, Fred “Chico” Lager.