Red Auerbach Reveals Secrets of Building a Celtics Dynasty

Photo by Steve Lipofsky}

Perhaps no one in modern North American sports history was as successful at building a dynasty as the legendary Red Auerbach.

First as head coach, then as president and general manager of the Boston Celtics, Auerbach racked up16 championships over a 29-year span.

A brilliant strategist on the court, Auerbach was just as brilliant in the front office as he built a franchise that not only attracted and kept the top talent in the league, but also attracted and kept millions of fans all over the world.

In 1991 Auerbach wrote a book called MBA: Management by Auerbach. And that’s when I had a few minutes with the man. So here now from 1991 Red Auerbach.

Red Auerbach died in 2006, at age 89.

You may also like these episodes:

Wilt Chamberlain

Walt Frazier

Buy Books / Media from Amazon

As an Amazon Associate, Now I’ve Heard Everything earns from qualifying purchases.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.