Perhaps no one in modern North American sports history was as successful at building a dynasty as the legendary Red Auerbach.
First as head coach, then as president and general manager of the Boston Celtics, Auerbach racked up16 championships over a 29-year span.
A brilliant strategist on the court, Auerbach was just as brilliant in the front office as he built a franchise that not only attracted and kept the top talent in the league, but also attracted and kept millions of fans all over the world.
In 1991 Auerbach wrote a book called MBA: Management by Auerbach. And that’s when I had a few minutes with the man. So here now from 1991 Red Auerbach.
Red Auerbach died in 2006, at age 89.
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