Substance vs. Sensationalism: Navigating News in the Era of Clickbait

Breaking news … this just in … a major new development….

Did I catch your attention? Perhaps. But how do you know I have anything of substance to say, or am I just bloviating?

In fact it is getting harder and harder to distinguish between what is real, substantive news and what is just some guy commenting on the latest rumor from a webcam in his mom’s basement.

More below video:

Get your copy of Bill Wasik’s book

New York Times Magazine editor Bill Wasik identified this phenomenon 16 years ago in his book called And Then There’s This.

And back in 2009 Twitter, Facebook, and YouTube were all still pretty young. Tik Tok had not emerged, and podcasts were relatively new. So the phenomenon Wasik described has simply gotten bigger

He and I met one afternoon in the summer of 2009 to talk about his book. So here now, from 2009, Bill Wasik.

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