The Art of the Ethical Deal: How Bob Woolf Mastered Friendly Persuasion

When we hear about professional athletes or musicians actors who get those multi-million dollar contracts, do you ever think about who got them that deal?

Behind the scenes you will typically find an experienced and skilled negotiator.Someone like Bob Woolf, one of the pioneers of snagging big contracts for sports stars.

Woolf represented stars like Carl Yastrzemski, Larry Bird, and Julius Erving.

Get your copy of Bob woolf’s book

But he also negotiated deals for Larry King and New Kids On The Block.

And along the way Woolf developed a reputation that may run counter to your notion of what a powerful dealmaker has to be. Woolf was known for his amicable and strictly ethical approach to negotiating a deal.

He shared his knowledge in a 1990 book called Friendly Persuasion. And that’s when I met him.

So here now, from 1990, Bob Woolf.

Bob Woolf died in 1993. He was 65.

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