When her husband died in 1908, 50-year-old Rose Knox inherited America’s largest manufacturer of unflavored gelatin. For a respectable woman then, running a national factory was unthinkable, so for six years she ran the Knox Gelatin company invisibly.
Rachel Greenfield, a Harvard MBA searching for trailblazers before the “firsts” of the 1960s, found Rose’s papers hidden in an attic. But she didn’t just find a forgotten CEO, but the inventor of modern influencer marketing, decades before Betty Crocker.
It’s a story of marketing, reinvention at 50, and the woman who proved you could check the icebox at night and run the boardroom by day.
Get your copy of Rose Knox by rachel Greenfield
As an Amazon Associate, Now I’ve Heard Everything may earn a commission from qualifying purchases.
Chapters:
02:39 – The Evolving American Consumer
05:35 – Running a Business in Secret
07:29 – Emerging into the Public Eye
10:21 – From Bone-Boiling to Instant Gelatin
13:36 – Knox vs. Jell-O: A Marketing Masterclass
16:26 – Pragmatism Over Politics
18:28 – The Legacy of Rose Knox
Guest Information
rachel Greenfield
Website
Social:
Facebook
2003 interview with Dexter Scott King
1994 interview with Dolly Parton
Listen and subscribe today to Now I’ve Heard Everything, where extraordinary people reveal the turning points that define their lives.
Spotify, Apple Podcasts. and YouTube