radio

Rock and Roll 101: Cousin Brucie Shares His Insights

Bill Thompson

Over the last few decades, entire libraries full of books have been written about the history of rock and roll.

Where do you even begin? How do you wrap your arms around such an enormous subject? And how do you keep it in proper context of the culture and society?

Perhaps few people are as well qualified to do that as Bruce Morrow, otherwise known to millions of radio listeners as cousin Brucie.

When I sat down with him a few years ago, we talked about the music, the culture, the society, and the careers that he helped shape.

So here now from 2009 Cousin Brucie, Bruce Morrow.

Bruce Morrow is 86 now.

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Graham Nash

Wolfman Jack

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Wolfman Jack

Bill Thompson

Tomorrow, August 20th, is National Radio Day.

Yoday, we’re going to revisit my interview 25 years ago with one of the greatest radio personalities of all time.

And I’m going to let you hear the question I asked him that day, and the answer he gave me, that has haunted me to this day.

I’m talking about the great Wolfman Jack, one of the greatest figures in the history of the music business in America, as well as radio.

So here now, froim 1995, Wolfman Jack:

Now, about that question I asked him, and the answer he gave — Here it is:

Just hours later, after he finished his live show in Washington, Wolfman Jack drove back to his home in North Carolina, got out of his car, and collapsed and died. He was 57.

It turns out mine was the last interview we ever gave. And I asked him why he wasn’t dead yet. That haunts me.